Friday, May 22, 2020

The Sun Also Rises Setting - Free Essay Example

Sample details Pages: 2 Words: 558 Downloads: 10 Date added: 2019/08/16 Category Literature Essay Level High school Tags: The Sun Also Rises Essay Did you like this example? Its 1924 in the city of love and all around paris a new wave of nostalgia is hitting the streets. A wave of classical liberals missing the days when the streets were shining and beautiful is an image that many historians believe never existed. Among these nostalgic people there existed americans and english men who had been melted into the culture of romance, and taken in by the french who before that time had hated other nations such as theirs passionately. Don’t waste time! Our writers will create an original "The Sun Also Rises Setting" essay for you Create order These are the days of which Ernest Hemingway describes in The Sun Also Rises The characters Hemingway describes are in love with Paris but long for the magic that was provided before it lost its romantic charm, a charm that was described as a scent that could only be smelled when in the company of tourists. Throughout the book the sun also rises there is a single speaking voice which is that of the narrator Jake, who is also the main character. The book is set in the first person and the technique is very strong; the writer Ernest Hemingway did beautifully in the way of structure. The book jumps right into introductions including that of Jakes friend Robert Cohn and the woman he is in love with, Brett or Lady Ashley. Jake is from Kansas City in the United States and Brett is a Brit; the reason her name is Lady Ashley is because she has a title (the backstory on this is unclear). Robert Cohn is also an American and is a featherweight boxing champion. Brett and Jakes relationship serves as an example for who Jake is. He is easily love sick and hates commercialism. Jake is, in todays words an intellectual. Early on in the book Jake promises his good friend Bill a fishing trip to Spain which then turns into a fishing trip and running of the bulls attendance. According to Jake he has always wanted to see the running of the bulls and he uses words not found to have been spoken by him at any other point in the book, words like spectacular and perfect. Jake is a very cynical person, so to see him be so joyous after seeing him sigh over things like love is amazing. The running of the bulls is an event which is a festival in Pamplona Spain during the summertime. It is an event in which the people participating run down a small sectioned off city street with anywhere between 5 and 15 bulls stampeding towards them. It is supposedly one of the most beautiful times of year in spain and it is recommended by many as a must see. In the sun also rises, Bill and Jakes journey makes its way from Paris to the northern corner of Spain to pamplona for the running of the bulls. Thousands of people flock the streets to see the running of the bulls and thousands will be left with a memory not soon forgotten. The sun also rises is fiction when it comes to names, but the picture provided is hemingway is his exact memory of pamplona during the running of the bulls. The title of the sun also rises is based off of a verse in the bible which is Ecclesiastes 1:5-11 The sun also rises, and the sun goes down, And hastens to the place where it arose.

Sunday, May 10, 2020

Marketing - 730 Words

Explain why the market oriented philosophy is so important. The phrase market-oriented is used in marketing conversations as an adjective describing a company with a marketing orientation. Market orientation more describes the companys approach to doing business. Market-oriented defines the company itself. If a company is market-oriented, its board and executive leadership believe that the best way to succeed is to prioritize the marketplace above products. This usually goes over well with customers, but the company also must have adequate research and development to provide what the market wants. Hence, a market-oriented organization is one whose actions are consistent with the marketing concept. Difference Between Marketing†¦show more content†¦According to the American Marketing Association definition, Marketing is â€Å"an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders Studies show that the marketing planning process is a logical process consisting of analyzing marketing opportunities, selecting target markets, designing marketing strategies, developing marketing programs, and managing the marketing effort. Hence, the market oriented philosophy is so important because it shed more lights on the importance of the marketing role instead of other philosophies roles such as in product, selling, and production concepts. The marketing concept specifies that the main task of the company is to determine the needs, wants, and preferences of a target group of customers and deliver customers’ satisfactions to generate customer satisfaction and long-run customers’ relationship and gain more profits to the organization. Now, more organizations and firms domestically and globaly started to recognize how marketing contributes to improved performance in the marketplace. References: 1- Kotler, P., amp; Keller, K, L. R., (2008). A Framework forShow MoreRelatedMarketing Analysis : Marketing And Marketing966 Words   |  4 Pagesreflect back over these last five weeks I now have a clearer view of marketing and how it affects not just the consumers of the world and the companies with their marketing managers, but how it affects me. Yes, I am a consumer who clips coupons, budgets my finances, and looks for sale items and this marketing class has taught me that marketing is more than selling or advertising. Marketing managers have a difficult job, as marketing involves identifying, meeting and satisfying the needs of customersRead MoreMarketing Analysis : Marketing And Marketing1486 Words   |  6 Pagesthis day and age, marketing plays a pivotal role in the business environment. Marketing is dynamic, complicated and challenging. The basic concept of marketing is to identify the need of human and society, and research how to satisfy and create those need. According to American Marketing Association (AMA), defining that marketing is the processed activity which communicate and exchange valuable offerings to customers (AMA, 2013). To be more precise, the main mission of marketing is choosing targetRead MoreMarketing Concept Of Marketing : Marketing1651 Words   |  7 PagesMarketing concept Marketing plays a major function in any business organisation. The essence of marketing is about designing and managing a product and generating exchanges of value from where both the customer and the organisation can attain benefits. Marketing is the activity, set of institutions and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners and society at large (Solomon, Marshall Stuart, 2009, p.13). MarketersRead MoreMarketing Functions Of Marketing And Marketing1229 Words   |  5 Pagestrends, the marketing function is used as a measure in the business-to-business practice, to capture and place varied products in a market place (Kono, 2004). A typical market function provides details regarding the planning, information, product distribution, consumer support, risk taking, financing, and standardization and grading amongst other things (Makloof and Sundberg, 2006). In business a market function acts in respect to the corporate marketing, strategic marketing, field marketing and analysisRead MoreMarketing Concept Of Marketing And Marketing1413 Words   |  6 PagesMARKETING CONCEPT Marketing is an act of promoting and selling products or a service, this also includes marketing research and advertising. The marketing concept is the philosophy used by companies to analyse the needs of their customers so they can be better than the competition. As well as this they must also take into consideration the companies capabilities and the environment it is working in, as they can face the pressures of environmental changes. By using the marketing concept companiesRead MoreMarketing Orientation : Marketing And Marketing1450 Words   |  6 Pages A wide range of companies today prefer to adopt the marketing orientated approach to sell their new products rather than using product orientation before.In fact,marketing orientation also helps such companies to earn more profits in the long time.According to Jobber and Ellis Chadwick (2013),marketing orientation focuses on customers need as the primary drivers of organizational performance.However,this is not always the case. Product orientation still be used by some senior executives and thisRead MoreMarketing : Marketing And Relationship Marketing Essay1359 Words   |  6 PagesIntegrating Marketing With the shift in the external marketing environments, Apple has also shifted its marketing strategy. It personalizes marketing through experiential marketing and relationship marketing. â€Å"Experiential marketing promotes a product by not only communicating a product’s features and benefits but also connecting it with unique and interesting consumer experiences† (Strategic Brand Management, P. 181). Customers can easily experience a sense of community every time they walk in intoRead MoreMarketing Analysis : Marketing And Marketing1770 Words   |  8 PagesWhat is Marketing? A plethora of individuals seem to be misinformed about marketing. Several of these individuals believe that marketing is just advertising. Others will tell you that marketing is all about sales, insinuating that all marketers are just salesmen. Now these beliefs are both right and wrong. â€Å"How can they both be right and wrong at the same time?† you may be asking yourself. Well they are right, because marketing encompasses both advertising and sales. They are both wrong by assumingRead MoreMarketing Mix Of Marketing And Marketing1001 Words   |  5 PagesIn The cutting edge world of marketing dated back in the late 1950s, the four Ps were called the marketing mix, meaning that a marketing plan is a mix of four components. A company who has adopted 4P approach focuses on product, whereas company who has adopted the value approach focuses on value to the consumer. One of other marketing mix is the Value approach. This approach concentrates on delivering value to the consumers or customers, the 4Ps approach is evidently concentrated not on customersRead MoreMarketing Analysis : Marketing And Marketing1878 Words   |  8 PagesIntroduction Marketing research is the process that associates the consumers, customers, and end users to the marketer through information — information used to classify and describe marketing prospects and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and development understanding of marketing as a process. Marketing research identifies the information required to address these issues, designs the method for collecting information, manages and implements

Wednesday, May 6, 2020

Bullying in Nursing Free Essays

Bullying In Nursing Cassandra Owens Recently, during one of our weekend shifts, the unit was almost to capacity with each nurse having the max number of patients we were allowed to have. Our sister unit is the unit that gets our over flow once we are no longer able to accept any more patients. The charge nurse was a young Army Lieutenant and new to being a charge nurse. We will write a custom essay sample on Bullying in Nursing or any similar topic only for you Order Now When the nursing supervisor called to notify us of another admission, the charge nurse informed her that although we were able to accept two more patients, our sister unit only had five patients. She then asked if the other patients could be directed to the other unit. The supervisor proceeded to yell at her so loud over the phone that we could hear it, stating she would take any admission she directed towards her. Just because she was a new Lieutenant it would behoove her to mind her own floor. Our head nurse was notified and she spoke with the supervisor, but the damage had been done. The nurse is now very hesitant when she has to be charge and tries to change shifts so she will not have to do it. Bullying has been receiving a mass amount of attention due to recent horrible acts that have been committed against individuals who are considered helpless and/or weak. From psychological damage to physical harm or even death, bullying is a phenomenon that can be damaging to an individual, group or community. This fact holds true on the professional side as well. Bullying in the nursing profession has been increasingly reported over the past decade. Although bullying behaviors are unfortunately common acts committed by physicians, patients, and patient’s families, nurses also engage in bullying of their colleagues. With this recent increase, it is important to understand the ethical and legal issues associated with this behavior. Considering that the nursing profession has topped the list of the most honest and ethical professions for eleven years in a row, it is concerning that nurses would engage in behaviors that have been described as humiliating, intimidating, threatening, or demeaning aimed at their own colleagues (Matt, 2012). There are detailed codes of ethics in place that are supposed to provide guidelines for moral character. Yet, espite these guidelines, nurses engage in the aforementioned behaviors targeting their subordinates and peers. What Is Bullying/Workplace Bullying? Bullying is known by many names; aggression, incivility, mobbing, horizontal or lateral violence and intimidation are some of the synonyms that are associated with the term (Murray, 2009). Workplace bullying is a serious issue affecting the nursing profession. It is defined as any type of repetitive abuse in whi ch the victim of bullying behavior suffers verbal abuse, threats or behaviors by the perpetrator that interfere with his or her job performance (Murray, 2009). Often, workplace bullying involves abuse and/or misuse or power and authority within an organization. Bullying behaviors create feelings of defenselessness in the victim and significantly demoralize his or her right to dignity in the workplace (Murray, 2009). Looking back at the example in the introduction, after the nurse spoke with others who have been charge and had to deal with the supervisor, it was found that many of the other nurses were treated the same way. The supervisor only spoke and behaved that way to nurses who were new to the charge nurse position. As it is a requirement for military nurses to act as charge nurse in order to get leadership experience, the supervisor liked to target the newer nurses because she could intimidate them. Nursing leaders must be able to work with others to achieve common goals and be able to assess and develop new opportunities for nurses (Finkelman, 2012). This supervisor creates such a hostile and uncomfortable environment the nurses were hesitant to approach her for any type of guidance for fear of being belittled. Ethical and Legal Considerations There are several ethical principals, virtues of moral character and codes that are violated by nurses who engage in bullying behaviors. One principal is nonmaleficence, which is defined as requiring one to not engage in infliction of evil or harm on another (Matt, 2012). Since bullying behaviors have the specific intent of humiliating and demeaning another, nurses who bully others violate this principle. Justice is another principle that has many descriptions, but the most basic is fair treatment of all. All workers have a right to a safe and healthy work environment thus bullying behaviors violate the principle of justice. Bullying behavior also violate moral virtues that are associated with nursing. Discernment is the ability to make fitting judgments and reach decisions without being unduly influenced by fears (Matt, 2012). This virtue was definitely violated by my nursing supervisor. Nurses who bully also violate the virtues of compassion, integrity, and conscience; all characteristics that show the nurse demonstrate weak moral character as well as weak Christian values and characteristics. There are two ethical codes that are violated by nurses who participate in bullying behaviors. The first is the International Council of Nurses (ICN) Code of Ethics for Nurses (Matt, 2012). There are many elements that the code addresses, but when pertain to bullying, the code that is violated pertains to nurses and coworkers. It states that, â€Å"the nurse sustains a cooperative relationship with coworkers in nursing and other fields† (Matt, 2012). Of course, the ANA Code of ethics is violated; specifically provision six which states that, â€Å"the nurse participates in establishing, maintaining and improving healthcare environments and conditions of employment†¦. through individual and collective action† (Finkelman, 2012). Bullying behaviors once again defeat these purposes. Although there are currently no laws in the US specifically targeting workplace bullying, as of May 2011, 16 bills addressing the issue were active in 11 states (The Healthy Workplace Campaign) (Matt, 2012). Violations are also addressed under the Occupational Safety and Health Act (OSHA). Violations of these regulations may result in citations and penalties ranging from temporary closure of a business to fines up to $70,000 per incident if an employer willfully or repeatedly violates the requirements (Matt, 2012). Not only is the employer subject to legal consequences, but the nurse who does the bullying can and will be held accountable as well. No one should be subjected to this type of difficulty while at work. Conclusion Healthcare leaders have a responsibility to employees and the public to provide work environments that are free from abuse and harassment When workplace bullying has been identified it is up to leaders to take appropriate action to ensure the abuse stops, the person is held accountable and steps are taken to ensure it does not happen again. Bullying not only affects the healthcare providers who are being targeted, but it affects the healthcare organizations as well. It is reported that bullying in the workplace can cost over $4 billion a year (Murray, 2009). It contributes to increased work dissatisfaction, absence from work and work-related injuries. Hospital administrators, human resource manages and nurse managers must educate themselves to ensure they have a clear understanding of their own responsibilities for providing a safe work environment. Individual nurses must educate themselves as well and not stand for bullying nor participate in bullying behavior. I believe nursing is a blessing and a gift from God; an artistic ability that not everyone is capable of doing. When a person decides to that advantage of this gift and blessing, it is disrespectful to the characteristics of God, which, if studied closely, are directly aligned with the virtues of nursing. I feel the following versus are direct words from God that hold us accountable for our behavior when it comes to nursing and taking care of others, be it our patients or our coworkers: 1 John 3:17 â€Å"But whoever has the world’s goods, and beholds his brother in need and closes his heart against him, how does the love of God abide in him? ; Philippians 2:4 â€Å"do not merely look out for your own personal interests, but also for the interests of others. †; and Galatians 6:10 â€Å"So then, while we have opportunity, let us do good to all men, and especially to those who are of the household of the faith. † (Society, 1999). How can we say we love God, yet do our fellow man wrong? We have to take a close look in the mirror daily and seek God’s guidance to direct our paths, because if what we do is not pleasing to God, it’s all being done in vain. References Finkelman, A. 2012). Leadership and management for nurses: Core competencies for quality care (2nd ed. ). Upper Saddle River, NJ: Pearson. Matt, S. B. (2012). Ehtical and legal issues associated with bullying in the nursing profession. Journal of Nursing Law, 9-13. Murray, J. S. (2009). Workplace bullying in nursing: A problem that can’t be ignored. Medsurg Nursing, 273-6. Society, I. B. (1999). Comparative Study Bible: King James Version, Amplified Bible, New American Standard, New International Version. Grand Rapids: Zondervan. How to cite Bullying in Nursing, Papers